Digital Marketing Director

South Carolina

Curran Financial Partners
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Digital Marketing Director



Are you a creative sales-minded, strategy driven individual with a passion for Digital Marketing and a genuine interest in communicating with clients daily? We are seeking a strong Digital Marketing Director whose job is to grow a sales pipeline by creating a comprehensive marketing strategy and setting appointments for a top national Financial Advisor in Charleston, SC.



This person will manage all paid search campaigns on social media and Google, as well as other search and display marketing engines. You will also manage the paid search budget and work with the Search Engine Optimization and Marketing team in order to maximize ROI, drive traffic, and enhance the customer experience.



Qualifications:

  • Bachelors degree preferred
  • Five (5) or more years experience in a paid search advertising role is required
  • Working knowledge of Google Analytics, Google Data Studio, and other reporting platforms
  • Expertise in Google ads, Google Local ads, and Bing ads
  • Strong analytical skills
  • Ability to write content, copy and message in a variety of styles, voices, and tones
  • Adaptable to different target audiences, product categories, and branding initiatives

Job Responsibilities:

  • Execute tests, collect, and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics, initiatives, and campaigns
  • Manage, campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Monitor, report, and communicate with executive leadership on best practices, strategies, performance, and recommendations
  • Deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, and performance metrics, and effectiveness
  • Synthesize complex technical content into compelling actionable content that produces high response and optimal search rates
  • Other responsibilities as assigned

Essential Duties and Responsibilities:

  • Direct the digital agency relationship, setting strategic objectives and managing ongoing execution of all digital initiatives
  • Develop content plants for digital channels that integrate with the overall marketing plan, engaging consumers with valuable resources and helpful content
  • Manage audience development, messaging, calendar, and programs
  • Work closely with Marketing team to ensure consistent brand messaging, translate offline promotions to digital channels and develop a seamless customer experience between offline and online
  • Maintain a strong understanding of the competitive environment, recommending strategic shifts to better position our office where necessary
  • Identify and monitor technologies and new developments in the digital landscape to find ways to more effectively deliver communication and business objectives
  • Measure success of digital programs through development and analysis of reports to continually improve and evolve digital strategies and provide recommendations
  • Develop monthly reports to share with the team as well as the leadership team in a streamlined, concise manner
  • Perform other related duties and special projects as assigned


Salary: $60,000-$90,000



401(k) with 10% profit share



Unlimited PTO



Presented by Advisor Employee Services Thank you for your interest in the Digital Marketing Director role. Advisor Employee Services, a consulting firm located in Overland Park, Kansas, represents the top 1% of financial advisors in all 50 states in their hiring needs. Please take a moment to explore our website and the services provided. We are not a staffing firm, but together have built a reputable and continuously expanding business model which allows us to pinpoint the exact personnel needs of these established financial advisors. If you feel that you have the skills it takes for the position responsibilities listed, please apply today.


Date Posted: 15 July 2022
Job Expired - Click here to search for similar jobs